Commercial Culture High quality books
Commercial Culture
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Published on by Transaction Publishers
|Drawing upon both an immense experience and focussed social science research, Leo Bogart has long been our premier social critic of the mass media. Commercial Culture is by all odds the most deeply informed and telling critique of mass culture in this timid time of political correctitude.| -Robert K. Merton, Columbia University |This remarkably readable, clear-sighted book thoroughly surveys the vast landscape of commercial media, both print and electronic. Leo Bogart's intelligent insights and sound proposals for change reflect a unique combination of scholarly research and years of practical experience on the frontline of the newspaper, advertising, and television wars.|-Lawrence K. Grossman, former president, NBC News and PBS American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. Commercial Culture focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. Commercial Culture is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media. Leo Bogart has been an advertising strategist, the executive vice-president of the Newspaper Advertising Bureau, and president of the American and World Associations for Public Opinion research, the Society for Consumer Psychology, the Market Research Council, and the Radio and Television Research Council. He is the author of Preserving the Press, The Age of Television, Polls and the Awareness of Public Opinion, Press and Public, Strategy in Advertising, Project Clear, and Cool Words, Cold War.
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Book which was published by Transaction Publishers since have ISBNs, ISBN 13 Code is 9781412819886 and ISBN 10 Code is 1412819881
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