Handbook of Commercial Banking High quality books
Handbook of Commercial Banking
By:D. Chorafas
Published on 1998-10-28 by Springer
Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
This Book was ranked at 38 by Google Books for keyword Commercial bank.
Book ID of Handbook of Commercial Banking's Books is Q-ggDAAAQBAJ, Book which was written byD. Chorafashave ETAG "wcJiInnGrSk"
Book which was published by Springer since 1998-10-28 have ISBNs, ISBN 13 Code is 9780230379084 and ISBN 10 Code is 0230379087
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Book which have "463 Pages" is Printed at BOOK under CategoryBusiness and Economics
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