Emotional Banking High quality books
Emotional Banking
By:Duena Blomstrom
Published on 2018-03-16 by Springer
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer’s heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?
This Book was ranked at 40 by Google Books for keyword bank.
Book ID of Emotional Banking's Books is fNxRDwAAQBAJ, Book which was written byDuena Blomstromhave ETAG "70Zjh1G2tJI"
Book which was published by Springer since 2018-03-16 have ISBNs, ISBN 13 Code is 9783319756530 and ISBN 10 Code is 3319756532
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Book which have "159 Pages" is Printed at BOOK under CategoryBusiness and Economics
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